APPENDIX A. SCHOOL DISTRICT INFORMATION
Troy School District |
Roseville Community Schools |
Grosse Pointe Public School System |
4400 Livernois Road
Troy, MI 48098 |
18975 Church Street
Roseville, MI 48066 |
389 St. Clair
Grosse Pointe, MI 48230 |
APPENDIX B. School Marketing Survey Results
APPENDIX C. Qualitative Data: Interview Questions Asked of District Personnel Overseeing Marketing
- What background do you have in marketing and/or advertising?Who assists you, or are you responsible for the marketing/advertising of the district?
- What is your budget allocation for marketing/advertising?
- What percentage of the entire budget does this represent?
- What strategies have you found to be most effective..least effective? How do you know?
APPENDIX D. INTERVIEWS WITH SCHOOL DISTRICT PERSONNEL
Interview with Kerry Birmingham, Troy School District's Director of Strategic Communications